Choice of materials
For each collection, we emphasize natural materials that respect the environment without cutting corners on quality and production costs. Our environmental commitment must still allow us to develop lovely collections at the right prices. This is another way of being responsible.
1. 80% of our materials are made with natural fibers
Among plant-based materials, we use natural fibers like wool, cotton, organic cotton and silk.
The organic cotton used in our organic line is grown without pesticides, insecticides or chemical fertilizer and without GMOs. Growing organic cotton also consumes much less water in comparison with growing conventional cotton.
2. Synthetic and artificial materials
For our children’s collections, we only use soft, natural materials. The exception is in winter when we use fake fur which for us is the only alternative to real fur that we refuse to use.
For women’s clothing, we also use pretty rayons to replace silk so we can offer our clients affordable pieces.