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Since the brand was created in 2012, it has grown very quickly. The label’s creator, Marie Pidancet, wanted to make a commitment to limit Louise Misha’s ecological footprint as much as possible. Fashion is a highly polluting industry and we are fully aware of our responsibility in that area. Thus we seek alternatives to create eco-responsible clothing. Our future organic line is fully inscribed in this approach. Tomorrow, we will expand this experience as much as possible to all our creations.
We have already set up:
-Packaging made of biodegradable materials (up to now we used recycled plastic but are currently going further. Our packaging now comes from recycled and biodegradable materials). This packaging is not visible by our clients. It is our in-house approach.
-Packaging for e-shop purchases that is now more pared down, compact and responsible.
-A GOTS-certified organic clothing line. This certification system for textile products is the most complete in that it requires a production which respects sustainable development. The materials are exclusively organic and bio-sourced (our organic cotton comes from fair-trade commerce). Our garment labels are in recycled cardboard and our packaging pouches are made from corn starch.
Choice of materials
For each collection, we emphasize natural materials that respect the environment without cutting corners on quality and production costs. Our environmental commitment must still allow us to develop lovely collections at the right prices. This is another way of being responsible.
1. 80% of our materials are made with natural fibers
Among plant-based materials, we use natural fibers like wool, cotton, organic cotton and silk.
The organic cotton used in our organic line is grown without pesticides, insecticides or chemical fertilizer and without GMOs. Growing organic cotton also consumes much less water in comparison with growing conventional cotton.
2. Synthetic and artificial materials
For our children’s collections, we only use soft, natural materials. The exception is in winter when we use fake fur which for us is the only alternative to real fur that we refuse to use.
For women’s clothing, we also use pretty rayons to replace silk so we can offer our clients affordable pieces.
Relationships with our factories
We visit our partner workshops regularly to verify that the production is running smoothly, discuss ideas with them for going forward and give them feedback from our clients.
We have always worked only with small workshops who pay their employees proper wages. We select all our partner workshops for their high standards in terms of skills and respectful working conditions.
Factory in China (areas of expertise: silk, cotton, lingerie, bathing suits
Though often blamed for their practices, Chinese workshops are not necessarily synonymous with underpaid workers. In China we use a workshop run by an exceptional woman who has fought hard to launch and develop her activity. She is also a friend of the designer.
Factory in India (areas of expertise: prints, silk, cotton and embroideries)
We use two workshops in India run by very charming families. Passionate about their profession, they both emphasize human relationships. This is one of the reasons we work with them.
Factory in Italy (area of expertise: knitwear)
We have used this workshop near Bologna for a number of years. Their know-how and expertise in knitwear is of an extremely high quality!
France (socks and jewelry)
We have produced our socks in France since we started the company. Today we could send this production elsewhere in Europe to have more competitive tariffs but ... we want to keep part of our production in France to support the country’s economy and job market. You may not know it but each Winter our tights and socks are our best-sellers. Thus this production is very important for Louise Misha. We also make our jewelry in our Parisian workshop.
Portugal : (jersey and fleece in organic cotton)
Our organic cotton t-shirts and sweatshirts are made in a workshop located in Porto. Portugal has a high degree of expertise in prints and gentle washes.